Introduction

PIX CTD
Candice Tran Dai

I have been working for over 10 years as a consultant in strategy and international development, specializing in the Asia Pacific region, particularly China and Southeast Asia.

Prior to establishing my consulting business in 2006 and going into entrepreneurship, I worked as a competitive intelligence consultant in an international risk management firm. I handled issues such as market intelligence and competitive intelligence. Prior to this work assignment, I have worked in the field of arts and culture in an international environment.

In addition to my consultancy business, I work with Asia Centre, a research center specializing in contemporary Asia, as Head of the Cyberspace Program. I have been elected Vice-President of Asia Center Executive Board in December 2015.

A French national of Belgian/Flemish and Vietnamese origins, my profile is multicultural and multilingual. I hold an MA in International Relations with a concentration on the Asia-Pacific region and an MA in Chinese Studies from the Paris National Institute of Oriental Languages and Cultures. I am also a graduate of the Sorbonne-Nouvelle in Foreign Languages Applied to Business and International Commerce.

Candice Tran Dai/AsiaStrategia Conseil

Candice Tran Dai/AsiaStrategia Consulting is the consulting business specializing in assisting companies in their market entry strategy and international development that I created in 2006.

The firm works collaboratively, in network and emphasizes flexibility and adaptability: an approach that I want “agile” to respond effectively to the needs of my clients.

  • Areas of intervention:
    • Internationalization, market access
    • International business development
    • International operational support (commercial prospecting, negotiation)
    • Partnerships and international cooperation projects
    • Strategic Marketing, market research, competitive and sectoral studies
    • Diagnostic, analysis of strategic (re)-positioning
    • Market Intelligence, strategic intelligence
    • Country risks
  • Sector expertise and experience
    • Specialty Area: ICT, digital economy, cyber
    • Other areas: health and biotechnology, transportation, food, energy

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