Support for French and European companies in their international strategy and development in the Asia-Pacific region
Support for Asian companies in their development and deployment in European countries
“Globalization means we have to re-examine some of our ideas, and look at ideas from other countries, from other cultures, and open ourselves to them. And that’s not comfortable for the average person” (Herbie Hancock)
For a company, going abroad and striving internationally means first and foremost leaving the “comfort zone”. This means indeed exploring other lands, often completely unknown, sometimes a little more familiar, but still by making an effort. An effort to get out of its usual context, to project itself into other markets and towards other populations of consumers.
The internationalization process requires will, tenacity, adaptability, and perhaps even more in the current context of intense change, or even disruption, it requires flexibility and responsiveness.
My goal is to support you in this adventure, by helping you identify opportunities, minimize risks and create the best possible conditions for achieving your international ambitions.
Candice Tran Dai